You can also program a modal to auto open itself on page load, after timeframe or on scrolling above half of the page. You probably see the window already when scrolling the page :)
INLINE MODAL CONTENT
You can build modals with almost any content you'd want, from text's to forms and all sorts.
This popup should automatically open itself on page scrolling.
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MODAL WITH CONTACT FORM HAVING DYNAMIC FIELDS
This follows a certain scenario. For example you have a list of services showcased by some Image boxes, each one having a call to action button or simply linking the image, for example to get a quote for that particular service. Click the image boxes to see what happens in the Subject field.